Under Armour Acquires Two Fitness Apps

Under Armour will spend $560 to purchase two fitness tracking apps, MyFitnessPal for $475 million and Endomondo, a Denmark-based company, for $85 million.

Eighty-percent of Endomono’s 20 million users are outside the United States, while MyFitnessPal boasts 80 million U.S. customers. In 2013, Under Armour spent $150 million to purchase MapMyFitness.

“Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles,” said Kevin Plank, CEO of Under Armour.

Both companies will continue to work out of their current locations.

Categories: Sports, Tracking System