- September 8th, 2011
- Jackson Parker
Only 55% of US Smartphone Owners Have Used Their Phone’s GPS System
This week Pew Research released its Internet and American Life Project. Based on their research, virtually all smartphones now include a built-in GPS receiver to enable location tracking, but only 55% of U.S. smartphone owners have used their phone’s GPS system to help get local directions or recommendations.
Pew did not speculate about that other 45%, but I found this to be a very interesting statistic. One of the problems with a smartphone GPS system is that it can be unreliable when you are unable to get a cell phone signal, so those who can afford a smartphone may also be willing and able to spend the cash on a better and more reliable GPS navigation system. Perhaps, the remaining 45% of people who can afford a smartphone either have a handheld GPS device, such as a Garmin Nuvi, or their vehicle has a factory-installed GPS navigation system.