- July 26th, 2011
- Jackson Parker
Inrix Raises $37 Million to Become the Google of Traffic Info
Real-time car traffic data company Inrix announced yesterday that it has raised $37 million in series D financing. Inrix generates traffic information based on speed and location information provided by GPS-enabled devices in more than 10 million vehicles, including cars with participating telematics systems and fleet vehicles. The company is using the funding to support continued growth opportunities.
Currently the company offers traffic data in 22 countries across North America and Europe and has over 100 million users. Inrix’s partners include Audi, Ford Motor Company, MapQuest, Microsoft, NAVIGON, Tele Atlas, Telmap, TeleNav, and Toyota. For example, Inrix currently powers the popular Ford SYNC traffic and navigation services. Audi and Toyota currently use Inrix traffic services in some of their vehicles starting with such as the new Audi A6 in Europe and Toyota Entune-equipped Prius V and Camry in North America.
Inrix also offers traffic apps for smartphones and provides data to others, including nine of the top 10 traffic apps for the Apple iPhone and Google Android platforms. With all these partnerships and licensing agreements,the company’s CEO Bryan Mistele said that his goal is to “be the Google of traffic info.”