- November 24th, 2010
- Jackson Parker
Demand For Vehicle Tracking Solutions Increasing
According to a new research report from Berg Insight, by the end of this year (2010), 4.3 million passenger cars in Europe will contain an on-board telematics system. Stolen vehicle tracking is still the primary telematics application, followed by automatic emergency call, driver assistance and auto insurance telematics.
The Berg Insight report on the European car telematics market was quite positive. According to the Berg report, the global automotive industry crisis is behind us, as the market has been improving. Demand for aftermarket vehicle tracking solutions is now coming back to pre-financial crisis levels. The OEM market segment is showing signs of increasing activity. Many programs that were aborted in late 2008 have now been resurrected as car manufacturers are putting new focus on their telematics strategies.