- February 9th, 2011
- Jackson Parker
Cel Phone GPS Tracking Tells Marketers Where You Are and When
Your cel phone may be revealing more about you than you’d like. While a smartphone has become a communications must-have, offering services such as GPS navigation, Internet access and more, it’s also gathering information about you — data being marketed by your cellular provider to advertisers and other commercial services.
Cell phone and GPS tracking technology is increasing at a rapid pace. It is important to consider how this technology impacts your privacy when you purchase and use your cell phone.
Mobile ad services combine information from your phone’s GPS location feature with other data from your service provider and package it up for sale to advertisers, keeping tabs on people through tags uploaded to their phones called cookies.