The adoption of GPS in mobile handsets is largely being driven by smart phones. Given the proliferation of smartphones these figures are not all that surprising, despite moderate industry growth in the past. GPS-enabled smartphones such as the Apple iPhone and Google Android are playing a huge part in the GPS technology revolution that IEMR is forecasting. Google now includes free GPS navigation for its smartphones and Apple’s iPhone app store is filled with dozens of free and low-cost navigation applications. in 2009, more than 40 percent of all smartphone owners used their mobile devices to get turn-by-turn directions, according to data from Compete, an industry leading web analytics firm. For iPhone users, the figure is even higher at over 80 percent. After all, smart phones are, well, smart. It’s convenient to not only use your phone to take make calls, but also to send SMS text messages, take pictures, send emails on the go, search the web, listen to music, and yes, even to get turn-by-turn directions.
IE Market Research Corporation is a Canadian market intelligence and business strategy research and consulting firm. For more information or to purchase a copy of the report, please visit: https://www.iemarketresearch.com/Members/Reports/3Q-2010-Global-GPS-Navigation-and-Location-Based-Services-Forecast-2010–2014-Global-market-for-GPS-navigation-and-location-based-mobile-services-to-rise-to-13-4-billion-in-2014-a-CAGR-of-51-3–RID1480-1.aspx