About FieldLogix

Our History

We have been in our industry for over 20 years and we are one of a very small group of companies in our space that hasn’t been sold several times.  This is because our goal is to build a sustainable company and not to “flip” the company for the benefit of outside investors.

We have grown pragmatically and steadily over the years with the revenue that we continuously earn from our loyal customers.  By focusing on our customers first, we avoid the distractions and often misaligned goals of outside investors and the public markets.  

This is a timeline of our company’s history.

2002

FieldLogix was founded as Field Technologies in the MBA program at San Diego State University by a student who worked in the telematics industry.  Under the guidance of world-renowned entrepreneurship professor, Alex DeNoble, we participated in several national business plan competitions. Since this was during the “dot-com bust”, outside investor interest in our startup was non-existent.  Out of necessity, we decided to resell products created by other GPS fleet management companies.   We established partnerships with Webtech Wireless, Aircept, and Networkfleet as a reseller of their systems.  This allowed us to get up and running without investor funding.

2003

The founder worked out of the spare bedroom of his condo while prospecting to local businesses.  After 6 months in business, the company won its first few local customers.  Among this initial customer group was a division of the window manufacturer Jeld-wen.

2004

We rented our first office and hired the first few employees.  The office was a meager 500 square feet and most initial employees were part-time students attending San Diego State University.  This approached allowed us to keep overhead costs low.

2005

We won our first large account, ARB, a construction company based in Orange County, CA.  We moved to a larger office to accommodate the growth of our team.  Our success in growing our customer base led to greater risk exposure due to the fact that we had no control over the quality of our partners’ products.  We eventually had hundreds of devices in the field that started to encounter problems due to manufacturing missteps by one of our partners.  

2006

Due to the issues with the products we resold, we began the development of our first proprietary GPS fleet management solution, named FieldLogix.

2007

The FieldLogix GPS fleet management solution was launched.  The initial version had several bugs and glitches, but they were worked out over time thanks to patient users and talented developers. Our days of reselling products built by other companies benefitted us because we already had a sales, customer support, and billing infrastructure in place.  We significantly increased our customer base within a year after the launch of FieldLogix. 

2008

We won our second largest customer, the City of Compton and we listened to it’s namesake song to celebrate the win back at the office. The “Great Recession” slowed our growth.  We continued to win new business, however at a slower pace.   

2009

Field Technologies rebrands as FieldLogix to eliminate any confusion with the product’s name.  We decided to place an emphasis on driver behavior and sustainability and developed a Green Scoring system along with a sustainable driver training program.  We received our initial inclusion in the 100 Fastest Growing Privately Held Companies list by the San Diego Business Journal.

2010 – 2017

After coming out of the recession, growth started to slow.  This was primarily due to more aggressive competitors, our reduced investment in product enhancements, and our early focus on sustainability as a differentiator.  Unfortunately, sustainability did not have significant demand at the time.  The 2G data sunset in 2017 caused further challenges as we didn’t have a good plan for migrating our legacy users to the newer technology.  We received several acquisition offers, but declined them due to our faith in the future of our business.  During this time period, we were recognized as one of San Diego’s Most Admired Companies by San Diego Metro Magazine and won the TechAmerica High Tech award for emerging growth companies.

2018

We reinvested in our product and shifted from a singular product approach to a platform approach. Our FieldLogix platform added routing & dispatching, equipment tracking, and mobile time keeping to our core GPS fleet management feature set.  We established a partnership with a large company and increased our investment in our core GPS fleet management feature set.  We added API’s to our platform to enable integrations and our mobile application development efforts.  We launched 2 new mobile apps, the FieldLogix manager and the Goose driver management apps for both iPhone and Android.  We won the IoT Breakthrough Award for Vehicle Telematics Solution of the Year and we were recognized as one of the 10 Most Innovative Fleet Management Providers by Insights Success magazine.

2019

Growth reignited, we experienced a record sales year, nearly doubling our revenue. We moved to a larger office and increased the size of our team.  We commenced the development of our v5 web application, named Goose, built on a more modern web development framework.  We updated our logo to better align with our platform’s capabilities, reflecting the management of vehicles, people, and equipment and coined the term “Field Resource Management” to describe our product category.  We were again recognized as one of the 100 fastest growing private companies in San Diego by the San Diego Business Journal.

2020

COVID caused significant disruption to the economy.  We were forced to shift to a remote work environment. After a very slow second quarter, our sales took off during the third and fourth quarters, leading to our best sales year to date.  We were recognized as the twelfth fastest growing private company in San Diego by the San Diego Business Journal.  We won several awards for our workplace culture, including being listed as one of the Best & Brightest Companies to work for and the 50 Best Workplaces of 2020 by the Silicon Review.

2021

We faced COVID-related supply chain disruptions.  Our primary GPS device manufacturer shut down their product line and we were forced to switch to different device manufacturers multiple times in order to fulfill our orders.  This lead to our discovery and integration of one of the best and most cost effective GPS tracking devices in the market.  We were also impacted by the “Great Resignation“, which forced us to learn how to be much more efficient with a leaner staff.  After adjusting to the staffing changes, we launched many more automated tools to give our customers the power to make changes within the system rather than waiting for someone from our team do it for them.  We increased our investment in product development significantly compared to prior years.

2022

We properly managed the 3G sunset of the wireless networks provided by AT&T (NYSE: T), Sprint (NASDAQ: TMUS), and Verizon (NYSE: VZ) with a much better plan to migrate our legacy customers to the newer technology than we had during the 2G sunset.  To further our emphasis on improving driver safety, we rolled out our first feature using Artificial Intelligence to identify high-risk drivers.  We also added dash cameras and a vehicle inspection application to our platform and added additional self-service capabilities for our customers.  We have continued the investment in our product development and marketing efforts to ensure that we emerge from the economic downturn with a loyal customer base and continued growth.  We have received, and declined, several acquisition offers due to our faith in the future of FieldLogix.  

Our achievements have been accomplished solely because of the trust and loyalty of our customers.